Wednesday 18 July 2012

Gove Vs. Oliver: The School Dinner Reform Debate




The levels of health in our children’s school dinners have been at the forefront of concerns for education reform this month, with education secretary, Michael Gove’s, proposal of an inquiry into school dinners in the United Kingdom. Gove announced his plans to carry out the inquiry to assess the true state of school dinners in the United Kingdom amidst claims that school dinners were falling well below government food standards for health.

The announcement of this report, however, has not been entirely well received, many believing that a government investigation is pointless and costly, and will not actually provoke any action to be taken. One very vocal opposition to the report is celebrity chef Jamie Oliver, quoted in the Daily Mail recently condemning the proposal, stating “now is not the time for more costly reports. Now is the time for action.” For Oliver, the importance of our children’s health being maintained through healthy eating is no new thing, shown through his televised series ‘Jamie’s School Dinner’ on Channel 4 in 2005, sparking a nationwide campaign, ‘Feed Me Better,’ to address the childhood obesity problem in the United Kingdom, and stress the need to action to be taken on food health standards in schools.

Figures found by recent investigations by the nutrition standards agency speak for themselves on how far we still need to go to improving the standards of our children’s diet. It is claimed that only 12% of primary schools in the United Kingdom provide each pupil with fruit and vegetables daily, with only 58% of primary schools meeting the nutrition standards for vegetable and salad provisions, and only 12% meeting the minimum requirement for fruit. With the United Kingdom having the highest rate of obesity in Europe, and 1/3 of our children being overweight by the age of 9, it is clear that this is a problem that needs addressing immediately.



Although we cannot say whether or not Gove’s report will be able to help in addressing the problem, we agree with Jamie Oliver that immediate action is paramount- and here’s where KiddiChef come in to help! You may not be able to control the government’s food standard policy in your child’s primary school, but by investing in KiddiChef’s daily meal plan, you can invest greatly in your child’s health at home. KiddiChef is aimed at children between the ages of 6 months to 10 years, and provides children with nourishing, natural and nutritious meals, that not only benefit them with their tasty, healthy ingredients, but also their busy parents, as these daily deliveries take the stress out of cooking! The KiddiChef meal plans are diverse, keeping meal time fun and interesting, and are devised by nutrition experts to ensure that your child is getting the best possible nutritious diet, and indeed the best possible start to life. These daily healthy meals from KiddiChef will not only prevent this childhood obesity problem in the United Kingdom spreading into an epidemic, but are also a fun way to educate your child on nutrition: a skill that they can take with them through life. So while the government take their time deliberating the best way to go about assessing food standards in your child’s primary school, take matters into your own hands by joining the KiddiChef craze and ensure that your little one’s health is given the best possible start in life.

Wednesday 4 July 2012

Welcome to the Kiddichef blog!

KiddiChef aims to provide parents with an easy and exciting way to give their children fresh and nutritious meals along with a food education, creating a new, healthy lifestyle and generation.

Currently in the UK, we have the highest rate of obesity in Europe, with 1 in 3 children either overweight or obese by the age of 9.

If lifestyles don't change, then half of the UK population will be obese by 2030 and we will have a generation suffering with heart disease, diabetes and high blood pressure.

This is why there is a huge demand for a concept like KiddiChef, as it aims to prevent this statistic becoming a reality by keeping children excited and interested in their food.



KiddiChef creates freshly prepared on-the-day meals for 6 month - 10 years olds using only the freshest ingredients without any additives or preservatives, rather than jarred food with a 12-month shelf life.

The meals, which have been carefully selected by nutrition experts, will change with seasonal vegetables and food themes from around the world.

They will also be the recommended portion sizes for children, as many parents are unaware of how much food they are actually giving to their young children, which plays a key role in their high consumption of food and can lead to obesity.

It can take a child up to ten times to try something new, however with KiddiChef the vitamin-packed fruit and vegetables are hidden in a delicious and convenient meal.

This unique service is ideal for modern, working parents and forward-thinking nurseries that want to provide children with nourishing, natural and nutritious meals - without the time-consuming, hassle and stress.

KiddiChef’s mission is to make mealtime a whole learning experience through tastes, packaging and online learning.

The KiddiChef website includes recipes, activities and educational exercises.

KiddiChef wants to rejuvenate children’s palettes by giving them the best possible foods at an early age.

Exciting partners, including nutritionists, paediatricians and doctors, are coming on board, fitting in well with KiddiChef’s ethos and standards.


KiddiChef’s goal is to be included in the government’s on-going healthy eating plan as both share the same aims and beliefs.